BRAND will beat SEO in the future - marketing with George Ohan

Where will leads come from?


Referrals from your in home Voice device is the future.
It's binary....
Machines will have Built in names, for Lead generation....


Sample:
"Alexa get me George Ohan marketing specialist."


We are at a crossroads of technology.
What will the future look like?


BRAND is Personal Brand, or REPUTATION.
(Come up with a Logo or Character)



Put out content at YouTube, Facebook, LinkedIn,
or you will not exist in 10 years.
(Build a BRAND.)



Sales driven intent will NOT work in the future.
Google search will not be the same.
(This is your BUSINESS, don't trust an intern with this)



Watch the customers, and build
awareness around PEOPLE with provide services.



Producing Content for Lead Generation:
DON'T MIX IN A SALES CALL.
Give value.
Don't ask for a sale right away.



Social Media will be "Dead" meaning it
will be much different, what is your strategy?



Does your business understand contemporary communication?



*******LEARN*******
Artificial Intelligence, VR, 
Block Chain, Machine Learning 
- Where will you start?



Build a list!
Text message service.
Gather phone numbers.


Are you adding value to other people's
businesses with your information?


WHAT if I try something new?
Return on Investment - ROI


Decline of leads will happen,
when you use something new.


TOUGH this out, and get to the
great leads with a new platform.


Create a "Thought of the day."
for your business. CONTENT.

**Talk about things that you've learned.